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Serbia - Messaging Regulations

Last Updated: Jan 07, 2019 08:19PM UTC
General Information:
  • Handset delivery supported – YES
  • Concatenated (long) messages supported – YES
  • Delivery to ported numbers supported – YES

Supported Traffic Types:
One Time Passwords (OTP)    YES
Alerts, Reminders, Notifications (ARN)    YES
Marketing (MKT)    YES

Supported SenderID Types:
Alphanumeric    YES
Short Code    YES
Local Long Code    YES
International Long Code    YES
  • Registration of Alpha Numeric Sender IDs is needed

Content Restrictions:
  • Marketing messages can only be sent to users who explicitly provided consent to receive marketing messages 
  • Marketing messages should only be sent during local business hours
  • Transactional messages (alerts/reminders/notifications) can only be sent to users who opted in and/or have business relationship with the content provider
  • Marketing and Transactional recurring messages best practices recommend display of URL or toll-free number for optout

Maximum Message Length:
Encoding Used Single Message Long Message
GSM 160 153 (per message)
Unicode 70 67 (per message)
ASCII 160 153 (per message)
Latin-1 140 134 (per message)
Forbidden Content Topics:
  • Politics 
  • Social Security
  • National Secrets
  • Adult or Otherwise Inappropriate Content
  • Panic Spreading
  • Gambling/betting

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