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United Arab Emirates - Messaging Regulations

Last Updated: Apr 03, 2019 06:51PM UTC

General Information:

  • Handset delivery supported - sporadic
  • Concatenated (long) messages supported
  • Delivery to ported numbers supported

Supported Traffic Types:

One Time Passwords (OTP)    YES
Alerts, Reminders, Notifications (ARN)    YES
Marketing (MKT)*    YES

*Promotional SMS to needs to include the opt-out information at the end of SMS text (Depending on the provider, it is necessary to finish each promo message with either "OPTOUT 5258" or "To stop, send 'b senderID' to 7726")

Supported SenderID Types:

Alphanumeric    Yes*
Short Code NO
Local Long Code NO
International Long Code NO
*Preregistered originators only. NOC documentation and trade licences may be required for preregistration

Content Restrictions:

  • SMS cannot be sent to landline destination number.
  • Only communicate during an end user's daytime hours unless it is urgent.
  • Opt in and Opt out are required, especially for marketing traffic
  • Do not contact end users on do-not-call or do-not-disturb registries 
  • SMS messages may be sent between 7am and 9pm (UAE standard time) only.
  • Spam filters can return in some cases fake delivery receipts and don’t discriminate between spam and legitimate traffic.
  • ​OTP and non - OTP should be sent from separate accounts

Maximum Message Length:
Encoding Used Single Message Long Message
GSM 160 153 (per message)
Unicode 70 67 (per message)
ASCII 160 153 (per message)
Latin-1 140 134 (per message)

Forbidden Content Topics:

  • Politics 
  • Adult or Otherwise Inappropriate Content
  • Gambling

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