- Handset delivery supported
- Concatenated (long) messages supported
- Delivery to ported numbers supported
Supported Traffic Types:
|One Time Passwords (OTP)||YES|
|Alerts, Reminders, Notifications (ARN)||YES|
*MKT traffic cannot be sent between 9PM and 9AM and to the numbers registered with the National Do Not Call (NDNC) Registry
Supported SenderID Types:
|Local Long Code||NO|
|International Long Code||NO|
*Exclusively for local companies (GST and PAN numbers are required in order to prove company is local).
According to the Telecom Regulatory Authority of India (TRAI), the only authorized way to terminate international A2P messages in India is from short codes made up of 7 or 8 digits, which are different for each carrier. The route that is used for this type of traffic is called International Long Distance (ILD).
Alphanumeric originators can be preregistered only by locally registered companies. The route that is used for local A2P traffic is called Transactional.
- India's telecom regulator TRAI has introduced the National Do Not Call (DNC) Registry that allows for mobile subscribers to opt out from receiving telemarketing messages/calls by registering their numbers with this Registry and, thus, blacklisting them for MKT traffic. Therefore, MKT messages will never be delivered to DND numbers regardless of the time of dispatch. To verify whether a number is on the DND list, go to http://www.nccptrai.gov.in/nccpregistry/saveSearchSub.misc
- It is forbidden to send MKT messages after 9PM and before 9AM. MKT messages sent between 9AM and 9PM will be delivered to all but DND numbers.
Maximum Message Length:
|Encoding Used||Single Message||Long Message|
|GSM||160||153 (per message)|
|Unicode||70||67 (per message)|
|ASCII||160||153 (per message)|
|Latin-1||140||134 (per message)|
Forbidden Content Topics:
- Real estate
- Cross-Operator (telecom promotions)
- Massage related
- Abuse Content
- Stock Messages - SEBI/MCX/ NCDEX etc.