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What is 'smart splitting'?

Last Updated: Sep 22, 2018 02:43PM UTC

The standard length of a single SMS message is 140 bytes. If a customer has an SMS message longer than this, TeleSign's platform will deal with the message splitting and unifying at the end user's handset. In some scenarios, message parts are not able to re-assemble as one on the user's handset, so messages are delivered as message parts.

Smart Splitting ensures that messages, when split into message parts, are not split in the middle of important values such as URLs and emails.This improves users' click through and conversion rates. 

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